Christina Blum Studio
Remote - 2020 - 2021
Christina Blum Studio is a made-to-order couture womenswear brand with an emphasis on sustainability and handcrafted pieces designed to be cherished.
My Role
As a Social Media Marketing Intern for Christina Blum Studio, I led the management and growth of the brand’s Pinterest presence, leveraging consumer insights to develop targeted content strategies. I designed and implemented engaging Instagram Story polls and questions to connect with the audience, gain valuable insights into brand perception, and identify key language that resonated with our target demographic.
Using this research, I curated Pinterest boards and created pins that showcased Christina’s designs while strategically incorporating high-performing keywords to maximize reach and visibility. These efforts contributed to expanding the brand’s audience and reinforcing its identity in the competitive design space.
Results
Pinterest: +30% engagements, +74% impressions, +55% total audience in 2 months
Integrated Google Analytics with Big Cartel (the brand's online store platform) in order to collect, consolidate, and visualize analytics from the website
