Hauteline

Hauteline is an NYC-based clothing rental platform for tastemakers, specializing in fashion-forward selections from emerging and “it-girl” designers.

As the Social Media Manager at Hauteline, I led the development and execution of comprehensive social media strategies to establish Hauteline’s digital presence and drive engagement for the launch of Hauteline’s website and rental services.

I managed and created content across all social platforms, aligning with the brand’s mission to connect with an audience passionate about discovering emerging designers and embracing sustainability in fashion. This included producing high-quality video content, photography, and original graphics.

Results

Social: +680% following and +529% in engagement in 6 months

Over 9x the industry average engagement rate on Instagram and Tiktok

Web: +390% website traffic in 1 month